How To Integrate Your Brand Into All Aspects Of Your Company?
A corporate identity is created with the aim to symbolize your company and the products and services it offers. This corporate identity is made up of three main factors: design, communication and behaviour.
The communication aspect involves the means through which the company interacts with its members, customers, stakeholders and the general public. The company’s internal values and operations form the structure of its corporate behaviour, while the corporate design includes branding such as the logo and marketing/ promotional materials which usually represent the company to visually deliver the message and brand values to the best of their abilities.
The above stated factors help in choosing what colors, fonts and other visual elements should be incorporated in the promotion of the products and services of the company — this is where graphic designers play a key role in creating and supporting the brand concepts throughout all aspects of the company. A great designer knows, there should be consistency and stability in the brand image in order to develop a consistent corporate identity. It is easy to trust a company if it has a good reputation.
The brand name should clearly state to potential customers, in some visual manner, what the company is about and represents. Please realise that it doesn’t have to spell the message out word for word, this where designers and creative advertisers work together to provide effective designs and advertising campaigns to target their niche. It should state what is the intended purpose of the company and what is the nature of your business? What services does it offer? It is good to associate the brand name with the type of service the company offers.
After selecting the possible brand name, further research is required to make sure that the brand ideals, visuals, advertising and other communications created, is best suited to your company. Also define and plan for the most effective mediums for promotional purposes and relaying your message to customers — be it, online, social media platforms such as Facebook, Twitter, Pinterest and LinkedIn for example. Or offline, through print based designs, flyers, banners, signage, business cards, advertising, packaging, labels…the list goes on so get creative!
Something to consider, is attitude branding, for instance. This style of branding aims at building an emotional connection with the consumers of the product. Another type of branding is iconic branding, which is characterized by giving value to consumer’s self-expression and identity. The companies which practice these types of branding offer products and services in which the customers can easily relate to and identify with. There are many methods and practices of branding strategies that can be used by the companies in order to integrate the brand into all aspects of the company and to best promote their corporate identity.
Contact Designz by Jamz today, to see how we can help enhance your brand identity.
