Networking refers to the process of establishing a mutually beneficial relationship with the potential clients and other businesses. The main purposes of business networking is to increase business revenue and gain brand exposure. Building a strong team, or network of diverse people is very beneficial for a business concern. Every time you meet a new person, the chances of generating more business increase, as the person you just met, most likely has a group of contacts of their own, who belong to other groups, which in turn can often lead to greater potential business opportunities.
There are many different ways of business networking both online as well as offline. Thanks to modern technology and the internet, social media sites such as Facebook, Google +, LinkedIn, Twitter are powerful tools for networking and generate more brand awareness for your business. These play a great role in establishing and promoting your brand, business or label. Therefore, having a diverse network is more than beneficial to you, and your business. Networking should not be limited to certain boundaries, such as geographical requirements, rather if your products or services can be provided to anyone in the world, then by all means reach out and network online to potential customers across the globe.
Some of the basic and most common ways of networking are attending group meetings and exchanging business cards. This is where Designz by Jamz understands the import role and functionality of a business card — every business should have effective and eye-catching business cards, as this is usually the first point of exchange (other than face to face) between yourself and a potential customer, client or business networking relationship. Business cards aid in the contact’s recognition of yourself and your services, thus the design of your cards should be branded to suit your business. Designz by Jamz can help — be sure to contact us about our ‘Networking Month of March’ promotion currently available until March 31st.
Meeting people frequently can also help you establish contacts and attract potential business — whether it is through attending networking lunches, breakfasts, groups or seminars with like-minded people — all of which are effective ways to expose your name and business. Some of the major benefits of networking includes, expansion of your contact list and expansion of potential sales. For instance, if you meet a graphic designer, such as Jamie Carter from Designz by Jamz, after having a chat about the services her business provides, you could then refer her to your list of contacts and she could refer your business to her contacts on a word-of-mouth basis — a very powerful tool for networking.
Networking should be given due importance because this helps create a good impression in the minds of the potential clients as well other businesses — with the help of well-designed business cards. If you have helpful contacts, then you will be able to gain better business opportunities. This can help create a goodwill of the business in the minds of the potential clients and other businesses as well.
New ways to improve networking should be constantly explored and discovered. This is a continuous process and expands the business horizon. The best networking groups operate as the exchange of ideas, business and support. The most effective skill is listening and paying attention towards what the other person is saying and how can you help him or her in a better way. This helps in establishing a mutually beneficial relationship.
Contact Designz by Jamz HERE to book your ‘Networking Month of March’ promotion — currently available until March 31st.
Comments
Good article here — I agree, networking is important. These days, a lot of focus is put on social networking, but there are also off-line ways to network if you have the options of meeting physically with others in your line of business. Big events, training, and meeting are also great networking situations.