There is always great discussion on the point that experts say re-branding should take place at the right time…but when is the ‘right’ time? Questions that are associated with re-branding …
Importance of Layout in Graphic Design Materials
Layout plays a significant role in a graphic design. Layout refers to the arrangement of elements on a page usually referring to specific placement of image, text and style. Understanding …
What Makes An Effective Company Logo?
Elements to aid in achieving an effective logo should be considered, such as to be unique, appropriate, practical, graphic, simple in form and conveys the intended message of the business. …
The Importance of the Creative Brief
What makes the creative brief so important for designers? The creative brief is an important part of any graphic designer’s creative process — it is the key element that the …
9 Keys to Building a Stand-Out Brand Identity
Brand identity is the combined effect of visual elements in your marketing materials. A basic brand identity kit consists of a logo, business card, letterhead, and branded envelope. This basic …
Designing for a Specific Target Audience
Keeping in mind the present state of the economy, for any business, it is important to have a well-defined target market. It is not effective, or affordable to target absolutely …
Graphic Design for Fashion and Jewellery Labels
Graphic design is a great mode for visual communication. Graphic design is most suitable if you want to spread your message to a large group of viewers or potential customers. …
Why Promotional and Marketing Materials Are So Important
In today’s crowded business market, companies – whether big or small – are competing more than ever to deliver their message. As companies launch all kinds of advertising and marketing …
The Power of Colour with Graphic Design
Effective graphic design depends upon the combination of various elements. Colors are one of the most important of these elements, as they are representative, symbolic and used for communication designs. …
How to get the Most out of your Business Card
Most people don’t realise how powerful their business cards can be and if used correctly a successful marketing tool aside from the obvious branding and business exposure. Business cards can be …