Fashion Designer, Donna Holmes contacted Designz by Jamz, in need to re-brand and freshen up her fashion branding with a new logo design for the DONNAH label. The clothing designer was looking for a new identity that was representative of the following characteristics to best represent her product and brand; elegant, simplistic, relaxed, natural fibres with an element of luxe.
Another point to make, with the old logo, people were reading the label as “Donna H” instead of “Donnah” as one whole word. Through the choice and manipulation of the font, and colour palette, the new logo is feminine, stylish, incorporating an elegant touch with the swirls, and joining letters to rectify the issue of mis-reading the brand’s name.
