Imago Designs is a unique collection of handmade, authentic jewellery for women. With an emphasis on quality as well as style, choosing to support ethical & sustainable production. The designer contacted Designz by Jamz looking to create a strong and consistent complete branding package — including look books, promotional postcards for marketing and display purposes.
The branding was inspired by the creation of the business name and logo — for its meaning of a butterfly transformed through metamorphosis. It is also the Latin word for image. The pattern symbolises the butterfly blossoming into something beautiful and whole, such as the jewellery created by Kate at Imago Designs.
