Even though we live in a digital world where internet plays a significant role in promoting and establishing a business, the importance of print design must not be overlooked. Print design plays an equally important role in promoting a business with the help of various branding materials.
Good quality printed designs are still an essential marketing tool. In earlier years, business owners considered TV and radio advertising as tools of marketing their products and services. However, due to the continual developments and changes in modern-day technologies and lifestyles of people, these days not everyone has the time to sit down and watch television, as they are always on the go — resulting in missed opportunities for TV advertising. And in many cases, people who watch television tend to avoid watching all the advertisements and switch to another channel or press the mute button, when the commercials are on. This is one of the reasons why print design is still a very important medium in promoting a business and brand.
Many businesses today still use brochures, flyers, catalogues, business cards and print advertisements to promote their products and services. For example, when driving in the car, you may pass many signs, banners or billboard advertisements on the side of the streets — all of which are print-based design materials, aiding in attracting new customers, to help generate more sales and profits as well as brand loyalty.
Company brochures are one of the best tools for promoting the products and services of a company — it’s primary function is for clearly stating what the business does and how it can help you. Another example, is for fashion designers looking to promote their labels — each season they will launch their new collection and the best way to promote this, and show all of their looks is to have a printed look book design for fashion shows and stores.
Flyers are also used for promoting a business. If distributed properly to all the targeted areas, then these can prove to be another effective marketing tool. Flyers or leaflets generate awareness of a business and therefore helps potential customers to recognize the brand, products or services it offers.
Take newspapers for example, although many newspaper companies are now placing their content online or on the iPad, there are still the majority of people who prefer to have the physical feel of the paper in their hands whilst reading the top new stories — similarly for magazine companies.
Conceptualising, and being creative with your print-based materials something to be mindful of, as most businesses want to be able to stand out from the crowd, to be noticed and for customers to take action. So think outside the square a little and have some fun with it to achieve your desired results.
So even though we may seem to live in a digital world, ( including TV, radio and internet) there is no doubt that print design still lives and plays a vital role in the marketing efforts of brand strategies. With the help of business cards, flyers and other print-based materials, along with effective graphic design, businesses can certainly benefit form incorporating these ideas to successfully aid in promotions.
Designz by Jamz forte is print-based graphic design solutions, so please feel free to contact the creative director for more information. Simply visit www.designzbyjamz.com/contact or click on the contact tab on the side of the page.